The Next Era of Card Lending: Modernizing Lifecycle Strategies

How are forward-thinking issuers capturing top-of-wallet status - and driving sustainable lifecycle growth once they get there?

Join our card lending panelists Robert Frankenhauser (Equifax), Alex Johnson (Fintech Takes) and Maciek Dlugosz (PNC Bank) to learn how top-performing issuers - from agile fintechs to established enterprise lenders - are transforming their lending strategies. They’ll share how to leverage data to better create a streamlined cardholder journey while helping to unlock profitable growth at every stage of the lifecycle.

We’ll cover:

• Win Top-of-Wallet Early: Set more optimal initial credit lines that, from day one, can win primary card positioning and drive higher initial spend.
• Scale Your CLIs: Leverage data insights to help turn proactive credit line increases into a high-yield growth engine - deepening cardholder loyalty while accelerating revenue and lifetime value.
• Protect Portfolio Health: Help spot early warning indicators and default risks that traditional scores can miss, especially as total bankcard debt has hit $1.1T¹ alongside high revolving balances and steady write-offs.
• Capture Untapped Market Share: Grow into near-prime and thin-file segments with greater confidence by pairing traditional metrics with alternative data.

Can’t join live? Register anyway to receive the full on-demand recording.
 

¹Equifax Market Pulse, U.S. National Consumer Credit Trends Report – Portfolio (August 2026)